MARKETING DIRECTOR 

DEPARTMENT: Marketing

REPORTS TO: Managing Director & Augustin Family Artistic Director

JOB TYPE: Full Time

START DATE: July 2024

COMPENSATION/SALARY: $85,000 to $90,000/per year

ABOUT

The Rep is the St. Louis region’s most honored live professional theatre company. Founded in 1966, The Repertory Theatre of St. Louis is a fully professional theatrical operation belonging to the League of Resident Theatres, The League of St. Louis Theatres and is a constituent member of Theatre Communications Group, Inc., the national service organization for the not-for-profit professional theatre.

MISSION, VISION, AND VALUES

Read more here. 

The Repertory Theatre of St. Louis is committed to creating a culturally diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or veteran status. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We offer a strong compensation package including but not limited to: Health, dental and vision insurance, FSA Plan, 2 weeks of paid vacation in the first year of employment, 3 weeks per year after the first year, 403(b) Retirement Plan.

POSITION SUMMARY

The Marketing Director is a senior management position, responsible for marketing, patron services and brand management. The Marketing Director works closely with the Managing Director, the Artistic Director and other senior staff. The Marketing Director plans and executes subscription, single ticket, and group marketing initiatives to achieve ticket sales goals for The Rep’s Mainstage and Studio seasons. They also are responsible for shaping public perception of The Rep through brand management and brand identity.

KEY RESPONSIBILITIES

  • Plan and execute a comprehensive subscription marketing campaign, encompassing direct mail, advertising and telemarketing.
  • Develop season subscription campaign print materials for renewal and acquisition campaigns. Work with outside graphic artists to develop show logos and graphics to be used in brochures, ads and other print materials.
  • Plan and implement direct mail campaigns, including design of brochures and other collateral pieces, copy writing, printing, list acquisition, mailing services, and tracking results.
  • Analyze data to evaluate effectiveness of direct mail campaigns and to effectively target direct mail.
  • Plan and oversee telemarketing services provided by outside vendor.
  • Plan and execute single ticket marketing campaigns for each production in the season, including print and radio advertising, direct mail, email marketing and online media.
  • Lead weekly revenue pacing meetings to ensure maximum revenue generation for single ticket sales. Determine sales promotions, inventory management and demand-based pricing strategies.
  • Supervise and provide strategic support for media relations, social media strategies, website content, and group sales.
  • Work with Development department to provide marketing and media support for contributed revenue initiatives.
  • Develop plans to reach new audiences and non-traditional theatre audiences.
  • Engage in audience research projects as needed to analyze audience data and audience demographics.
  • Support other departments with marketing initiatives, brand management and print materials.
  • Ensure patron satisfaction with the theatre experience. Resolve patron problems which are not satisfactorily addressed by frontline personnel.
  • Maintain all signage and display areas in the lobby and outside the theatre.
  • Represent The Rep at outside meetings and seek out cross-promotion opportunities with other arts and cultural organizations.
  • Develop Marketing budget and control spending against approved budgets.
  • Supervise the Marketing staff and all outside marketing contractors.

 

ESSENTIAL KNOWLEDGE AND QUALIFICATIONS

  • Bachelor’s degree in marketing, arts administration, or related field.
  • Minimum of five years marketing experience in the performing arts. Experience in a management position is preferred.
  • Experience working with ticketing/CRM software. Please specify in cover letter which ticketing/CRM software systems you have worked with.
  • Excellent organizational, analytical, communications and customer service skills.
  • Excellent computer skills and proficiency in Microsoft Office (Word, Excel), Adobe InDesign and Adobe Photoshop.

ENVIRONMENT: This position requires the ability to work seated and standing for several hours at a time. Some filing is required. The work environment is an air-conditioned, smoke-free, office environment. This position routinely uses standardoffice equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. This position may require local, day travel. Working hours are generally during the day time, but will vary depending on company needs.

TO APPLY

Please submit your resume to marketingjobs@repstl.org and put NAME_MarketingDirector as the subject line. For consideration for this position, please do not submit your resume via a third-party platform (i.e. LinkedIn or Indeed).

The Repertory Theatre of St. Louis is committed to creating a culturally diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or veteran status.

COVID-19 AND VACCINATION POLICY: As a condition of employment, The Rep will require all employees to be fully vaccinated against COVID-19, including one booster.

DISCLAIMER: This job description is designed to provide a general overview of the job’s requirements. It does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required. The Repertory Theatre of St. Louis reserves the right to modify this job description at any time, including assigning or reassigning job duties or deleting this position.